Assistant Director, Station Products, PBS

PBS, the public broadcaster and television program distributor, is looking for a full-time Assistant Director of PBS Digital’s Station Products and Innovation (SPI) team.


A few things interested candidates should know before we get into details:  

  • In this role, you’ll be able to help support a mission-driven organization that believes in the diversity of thought. As the Assistant Director of Station Products & Innovation you will be able to maximize the quality and impact of PBS Digital’s product and service offerings.

  • This full-time, remote role will report to the Director of Station Products & Innovation. 

  • Candidates should have 1 - 3 years of experience, including working with digital tools and distribution channels, and/or similar experience in providing customer support for media enterprises.

  • PBS recently hired a Chief Diversity Equity and Inclusion Officer in order to start implementing more DE&I initiatives across the organization including a DE&I Council and Resources Group. 


Job Description:

The Assistant Director supports public media member stations as part of PBS Digital’s Station Products and Innovation (SPI) team. The SPI team works to maximize the quality and impact of PBS Digital’s product and service offerings. Specifically, SPI strives to improve PBS member station success in reaching new audiences, engaging their audiences across platforms, and opening new opportunities for revenue. 

The ideal candidate has a strong background in digital technologies, communications, or marketing. A keen understanding of PBS member stations and other member stations is necessary. Key functions of the position include managing product communications, handling community-building functions between PBS and member stations, liaising with PBS Digital’s product teams, and assisting with product rollout to member stations.

In this role, you will specifically: 

  • Assist in managing PBS Digital’s product development on behalf of member stations as stakeholders, specifically the Curate and Station Manager. Support with other products as assigned.

  • Strategize, manage, and develop product and digital initiative communications, updates, and training opportunities.

  • Manage PBS Digital’s relationships with a group of member stations to provide: product rollout, training, and continuing implementation resources guidance on use and deployment of PBS Digital tools and products. In addition to strategic advice for stations’ senior management (e.g. CEOs, GMs, and Executive Directors) and advocacy for stations/stakeholders to internal product managers and developers.

  • Coordinate with the Director, Station Products & Innovation, and other PBS departments to carry out related strategic projects on behalf of PBS Digital and PBS Station Services, including developing deployment plans for new or enhanced product releases and implementing those plans on behalf of senior management when assigned.

  • Gather and interpret information (both anecdotal and data-driven) about stations’ product use and needs; communicate that information to appropriate PBS Digital Product Managers and senior leadership; as needed, work with other PBS Digital teams to develop and implement solutions and/or new initiatives that improve stations’ experience with Digital products.

  • Represent PBS Digital at public broadcasting and industry events; this may include leading or moderating presentations at key stakeholder meetings.

  • Work with relevant stakeholders to build business case justifications for further digital product enhancements, as needed. 

  • Independently engage member stations as partners to gather and aggregate input on products and services (available from PBS Digital or other sources).

  • Translate stations’ problems and needs into proposed product improvements for technical developers.

  • Advocate for all stations, ensuring that their needs are communicated throughout PBS.

  • Promote an environment of collaboration and inclusion, ensuring programs and projects are represented by a diverse group of voices.

  • Provide regular project updates, including station on-boarding status for PBS Digital staff.

  • Organize events promoting collaboration among PBS member stations, such as in-person training, station summits, annual conferences, and strategic consultations.

  • Share in the management of online products and services as assigned.


Requirements:

  • 1 - 3 years of experience working with digital tools & distribution channels, and/or similar experience providing support for media enterprises is required. 

  • BA or equivalent required. A combination of education and work in communications, media, technology, or marketing is preferred. 

  • Be able to interact with all levels of the multifaceted and fast-paced corporation.

  • Excellent communication and diplomacy skills. 

  • Strong editorial skills including knowledge of typing/word processing, graphic design, spreadsheets, and electronic communications systems. 

  • Great organizational skills and attention to detail. 

  • Experience with digital resources, platforms, tools, and social media. 

  • Professional oral and written communication skills.

  • Possess a strong customer service orientation and excellent phone skills. 

  • Passionate about developing helpful online services.

  • Resourceful, self-directed, and flexible team player. 

  • Proof of vaccination required.


Time Commitment and Compensation:

  • This is a full time remote role.

  • Salary range: $65,000-$85,000 (open to negotiation) 


About PBS

The Public Broadcasting Service (PBS)  is an American public broadcaster and television program distributor based in Arlington, Virginia. It is a publicly funded nonprofit organization and one of the most prominent providers of educational programming to public television stations in the United States. PBS produces educational media that helps to prepare children for success in school and opens up the world to them in an age-appropriate way. 


To apply, email your resume to geortiz@pbs.org with the subject line “Backstory Referral: Assistant Director, Station Products ”


Backstory Responsibility Statement

This position has been hand vetted by the Backstory Jobs team, ensuring that the company is actively invested in its DEI (diversity, inclusion, and equity) efforts. As people from historically minoritized backgrounds ourselves, we understand the specific challenges that people from these communities face in getting hired, and understand our responsibility in operating our jobs board. While we have vetted posted roles to the best of our ability, we cannot be held liable for any dissatisfaction that occurs during or after the hiring process. But, should an offense or injustice occur, please let us know at thebackstorynetwork@tellyourbackstory.com and we’ll do our best to help troubleshoot and offer up support.

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