Content + Community Manager, WWAKE
WWAKE, a fine jewelry company focused on conscious design and production, is looking for a content & community manager to help its brand mission come to life online.
A few things interested candidates should know before we get into details:
- This is a new, full-time role at the company with ample room for growth. Since the role will evolve over time, interested candidates must be comfortable working independently within sometimes ambiguous guidelines.
- Compensation will be based on previous experience, but an average base salary range for a content and community manager in NYC is between $60,000 and $80,000 per year.
- As a company, WWAKE has dedicated itself to global social equity and sustainability. You can find more info on the company’s actionable efforts and investments in the Ethos section WWAKE’s site: https://wwake.com/pages/ethos
- WWAKE was founded by Wing Yau, and is to this day, proudly AAPI and female owned, led, and run.
Job Description:
WWAKE is seeking a creative individual to manage its brand voice, and to build brand awareness and loyalty. As the Content + Community Manager, you’ll work closely with WWAKE’s Creative Director to create content and align all company communications, social media, and marketing content to make the company’s mission come to life. You will be the first point of contact for WWAKE’s online followers, thus developing an intimate relationship with its online community.
Because of WWAKE’s team makeup and sourcing practices, a deep appreciation for global social equity and the process of making things is a must! You will need to develop a deep understanding of WWAKE’s materials and design process to educate our viewers in a thoughtful, intimate, and engaging way.
Responsibilities & Expectations:
Community Management:
Create and manage our company content calendar. This includes conceptualizing and scheduling launches of new projects and of evergreen themes.
Manage WWAKE’s storytelling on our blog, IG, mailers, and other popular platforms
Manage social media outlets comments and requests, creating an informative and positive experience for customers
Relay community feedback to relevant WWAKE managers
Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.
Create weekly & monthly performance reports to analyze web traffic and all other relevant community metrics
Manage communication with WWAKE’s ad agency
Content Creation:
Select content to use in ads and mailers, ensuring all intended product and looks are properly represented
Use branded templates to create final IG Stories images, mailer, Pinterest campaigns, videos, gifs, and ad assets.
Capture additional video content, including BTS, styling tutorials, material spotlights, and more!
Double checking content previews to ensure spelling, grammar, crops, product represented and links are correct for both mobile and desktop experience.
Coordinate collaborations: influencer partnerships, graphic designers, photographers and videographers.
Communicate with WWAKE team to manage finished assets, Ensure timely receipt of deliverables, Ensure all files are organized and accessible in company Dropbox
Requirements:
Availability to work 5 days a week, M-F, in person (NYC)
At least 1 year of experience managing social media platforms
Experience and/or comfort working with Facebook, Instagram, LinkedIn, Pinterest, TikTok and YouTube is essential. Knowledge of Hootsuite or similar programs to manage online postings on different platforms a plus
Proficiency in Google Analytics
Passion for storytelling, with strong writing and verbal communication skills.
A strong eye for WWAKE's brand DNA
Strong willingness to learn about gemstones, jewelry fabrication, and material history.
Knowledge of ever-evolving marketing trends, techniques, opportunities
Excellent time management skills.
Quick response time, willingness to think critically, and pivot plans seamlessly
Ability to work collaboratively and constructively with a small diverse team
Ability to multitask and remaining flexible to the needs of a growing, sometimes ambiguous, company
Eagerness to evolve creatively
About WWAKE
After making a series of necklaces based on textile sculptures, Wing Yau founded WWAKE in 2012 with the intention of merging art with the intimacy of jewelry. In 2013 she launched her first fine jewelry collection, for which the brand is known for today. Since its launch, WWAKE has been recognized by publications such as The New York Times, Vogue, W Magazine, and Elle, to name a few, and has been worn by celebrities such as Rihanna, Zoe Kravitz, Solange, and Emma Watson.
WWAKE believes that its jewelry is a connection to the earth, and every hand in between. Its materials are sourced as sustainably as possible, with a focus on using recycled materials to reduce its role in today's commercial mining practices, and fair trade materials that provide positive impact to responsible mining communities from around the globe.
To apply, email your resume and cover letter to careers@wwake.com with the subject line “Backstory Referral: Content & Community Manager”
Backstory Responsibility Statement
This position has been hand vetted by the Backstory Jobs team, ensuring that the company is actively invested in its DEI (diversity, inclusion, and equity) efforts. As people from historically minoritized backgrounds ourselves, we understand the specific challenges that people from these communities face in getting hired, and understand our responsibility in operating our jobs board. While we have vetted posted roles to the best of our ability, we cannot be held liable for any dissatisfaction that occurs during or after the hiring process. But, should an offense or injustice occur, please let us know at thebackstorynetwork@tellyourbackstory.com and we’ll do our best to help troubleshoot and offer up support.