Gaming Growth Strategy Lead, TikTok
TikTok, the leading destination for short-form mobile video, is looking for an experienced strategist to shape the landscape of its Gaming Content Partnerships.
A few things interested candidates should know before we get into details:
- Do you geek out about the next big release? Are you obsessed with gaming industry trends and what’s coming out of gaming culture? If so, this one’s for you.
- In this role you’ll have the opportunity to support gaming partners on best practices and driving media strategy on TikTok specifically, so you should be an expert in all of those arenas.
- The right candidate is comfortable with finding solutions and creating opportunities with very little hand-holding.
- Growth is at the core of this job: you should be prepared to build a structure that empowers ongoing, sustainable rapid growth.
Job Description:
TikTok is looking for a passionate Gaming Lead to oversee its partnership efforts with gaming/esports publishers, creators and brands, working to drive adoption and deeper understanding of TikTok. Ideal candidates for this role will have an extensive understanding and interest in gaming as well as a proven background of working with relevant partners and creators to find success and generate innovation. This role requires close cross-functional collaboration with colleagues in Business Development, Marketing, Programming, Sales, and Operations in addition to various ByteDance teams around the world.
Responsibilities & Expectations:
Align with overarching strategy for Gaming vertical and integrate any larger team/company initiatives into their workflow
Lead the localization and roll-out of global creator programs for gamers
Interface regularly with other XFN Leads to ensure consistency across teams
Work hand-in-hand with Creator Community to generate opportunities for creators
Champion partner feedback to Operations, Gaming and Product teams in an effort to continue optimizing internal and external tools
Requirements:
BA/BS or equivalent work experience
5+ years experience in gaming and/or esports industry, with a focus on digital initiatives and partnerships
Extensive experience working cross-functionally and with all levels of management
Deep passion for TikTok and mobile entertainment
Proven track record of driving change and innovation across organizations
Experience using data and analytics in the service of larger initiatives
About TikTok
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine and inspiring experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. At TikTok, partnerships are a critical means by which the business drives user growth, awareness, and usage of TikTok.
Apply here.
Backstory Responsibility Statement
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